Terms And Conditions

Client acknowledges the following with respect to SEO services from Acen Digital :

All fees are non-refundable unless otherwise stated in a written agreement by Acen Digital.

Client will make available all necessary equipment and resources to Acen Digital in performing of the services regarding the Agreement

3.Acen Digital has no control over the policies and ranking algorithms of search engines with respect to the type of sites and/or content that they accept now or in the future. Client’s web property may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory. Acen Digital will with good faith resubmit the clients web property to the search engines according to its new policies.

4. Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, Acen Digital does not guarantee No.1 positions or consistent top 10 positions for any particular keyword, phrase, or search term now or in the future.

5. Google has at times hindered rankings of new web properties (or pages) until they have proven to exist for more than “x” amount of time or had a strong back link.Acen Digital assumes no liability for ranking, traffic, indexing issues related to such penalties. Consequently client understands that ranking new websites is much more difficult than ranking old and established sites and thus should not have unrealistic expectations.

6. New website may get temporary boost in ranking for some targeted keywords for few days but then it settles down to its real place. This is known as ‘new site boost effect’ and it is quite common to happen. Consequently client understands that a new site has not really got top rankings within a month and soon it will go down to its actual position.

7. Occasionally, search engines will drop listings for no apparent reason. Often, the listing will reappear without any additional SEO efforts.

A web property search engine ranking can fluctuate at any time due to on-going changes in the ranking algorithm, seo efforts by competitors or both.

8.1 Acen Digital will endeavor to keep the client informed of any changes Acen Digital is made aware that affect the SEO services. Client will accept that changes to resources by third parties, search engines or industry changes may not become apparent to Acen Digital which may or may not affect the services in the Agreement

8.2Acen Digital makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if the SEO work is destroyed either wholly or in parts, either knowingly or unknowingly by any party other than Acen Digital or without the prior consultation of Acen Digital:

i. The client fails to resolve Acen Digital queries on time.

ii. Make delays in providing required access, documents, permissions or any support for Search Engine Optimization purpose

iii. Fail to make necessary changes on the web property as and when advised by Acen Digital for carrying out the Search Engine Optimization services.

There is a server outage for prolonged time on client’s site.

Acen Digital will not be responsible for  clients web property due to any interference or changes from third parties which adversely affect the subject matter  such as loss of files, improper links or the search engine removing the web property from the listings.

In the event Clients fails to make payment as agreed in the contract set forth, Acen digital will have express rights to remove any links and SEO until such payment is made in full which would include late charges of 10%.

Client warrants that all web property, equipment or documents pertaining to this Agreement it provides Acen Digital is licensed or legally owned by the client. Client will indemnify Acen Digital from all claims brought forth by any third parties in relation to the service SEO.

11.1 Client agrees to ensure Acen Digital’s copyrights notices are on all relevant content and on anything SEO pertaining to the Agreement

11.2  Acen Digital will have exclusive rights at the time of the service, to Client’s web property for the purposes of the Agreement

This contract comes to an end when everything specified in the contract has been done. It can also end if there is a breach of contract and either party decides to cancel it.

The contract can also be ended by mutual agreement of the parties involved in contract or when it becomes impossible to carry out the obligations specified in the contract like due to man-made calamities (riots, acts of terrorism, war etc) or natural calamities (like flood, earthquake etc)

Client grants Acen Digital express rights for the duration of the services SEO to use the work specified for promotional purposes.

Limited Warranty

Client understands that Acen Digital does not warrant SEO will work on all platforms due to different algorithms.

Acen Digital will endeavor to correct SEO without undue delay, if the services do not conform within the date specified

Good Faith

Each party warrants and represents to the other that they have acted in good faith regarding the Agreement and will continue to do so for the purpose of this Agreement


Each party waivers any failure to enforce any part of the T&C for the purposes of this Agreement. The waiver does not affect or otherwise limit the parties right to enforce compliance with the T&C

Governing Law And Jurisdiction

This Contract shall be governed by the laws of UK and the parties submit to the exclusive Jurisdiction of the courts of England in respect of any dispute or difference between the client and Acen Digital arising out of this Contract.